Sid Lerner, Founder & Chairman
Sid Lerner is the Chairman and Founder of The Monday Campaigns. He started Meatless Monday in 2003 in association with Johns Hopkins University, and since then the campaign has grown into a global movement with programs in 23 countries and participation from thousands of restaurants, schools, worksites, communities and celebrities.
An alumnus of Syracuse University, Sid teamed up in 2011 with his alma mater to launch The Lerner Center for Public Health Promotion at Syracuse’s Maxwell School of Citizenship and Public Affairs to bring health advocacy and advertising know-how to the next generation of public health experts.
Sid’s long and varied career includes working as a creative director in advertising on classic brands such as Charmin and Johnson Wax, writing six non-fiction books, including “Monday Morning Quarterbacking” and “From the Desk of,” and heading his own creative and consulting business – Sid Lerner Associates.
In addition to The Monday Campaigns, Sid is President of Biorings LLC, a contraceptive/STD product line he co-invented with two Weill Cornell Medical researchers.
In 2011 the Public Health Association of New York City awarded Sid the Special Merit Award for his long-term effort to develop creative marketing strategies that promote public health.
Peggy Neu, President
Peggy joined the Monday Campaigns as President in 2008 after 25 years of marketing in the corporate, nonprofit and government sectors. She was an EVP at Grey Worldwide, one of the world’s largest communications companies, working with clients such as Procter & Gamble, Sprint, Aetna and Kaiser Permanente. After a mid-career sabbatical traveling around the world, she turned her attention to applying marketing best practices to the challenges of public health. Prior to joining the Monday Campaigns, she worked with Noral Group International on a social marketing campaign for the Department of Health and Human Services.
Mark Driscoll, Senior Creative Director
Mark comes to the Monday Campaigns with over 20 years of experience in advertising. He has worked in agencies large and small and in New York and overseas, mostly with the name Saatchi attached, but also at Grey, Bates USA and DMB&B. Mark has worked on products and services ranging from Miller Beer to British Airways and just about everything in between. He is now happy to be working on all the Monday Campaigns’ initiatives and dedicated to making people healthier.
Mark graduated from Pomona College and attended the Art Center School of Design and the Otis College of Art and Design. More recently he earned a Master’s degree in Design & Technology from the Parsons School of Design. Mark is a member of the National Ski Patrol and is an avid snowboarder, sailor and traveler.
Vanessa Protass, Social Media Manager
Vanessa joined the Monday Campaigns in 2012. As Social Media Manager she is responsible for making Monday the day all health breaks loose on Facebook, Twitter, Pinterest, and beyond. Vanessa’s previous experience includes 4 years as Digital Media Manager for the Ad Council, where she oversaw distribution and tracking of online media for 50+ PSA campaigns, blogged about social marketing, and managed the Ad Council communities on Facebook, Twitter, and YouTube. She received her Bachelor of Arts Degree in English from the State University of New York at Geneseo.
Lee Rubenstein, Associate Creative Director
Born a creator, Lee Rubenstein joined The Monday Campaigns in 2010. He conceptualizes, writes, designs and produces content across all of the Monday Campaigns. Lee holds a Bachelor of Fine Arts Degree in Media Arts from Pratt Institute. Before joining The Monday Campaigns, Lee worked as an interactive producer for a social media agency, where he worked on campaigns for several national brands.
Lee is an international award-winning animation producer and served as an assistant director for a multiple-award-winning weekly animated web show that has garnered millions of views on YouTube. He enjoys drawing, reading non-fiction, creative side projects and a good cup of coffee.
Cherry Dumaual, PR & Partnerships Director
Cherry Dumaual has more than 20 years of experience in marketing public relations that builds brands in highly competitive categories, such as consumer health, food & nutrition. She has a successful track record in developing partnerships and launching award-winning campaigns. Prior to joining TMC, Cherry served as senior vice president for major PR agencies such as Spectrum Science Communications and Marina Maher Communications, where she supervised programs for top clients including Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble. She earned her communications degree at Hunter College, City University of New York. Passionate about international cuisines, Cherry has traveled to more than 50 countries.
Morgan L. Johnson, MPH, Program Development and Research Director
Morgan Johnson is a trained public health educator and researcher. Before joining the Monday Campaigns, Morgan developed programs for the New York City Department of Health and Mental Hygiene and health departments across the state of North Carolina to help them prepare and respond to public health emergencies such as pandemics, hurricanes, terrorist attacks, and other manmade and naturally occurring disasters. Prior to her involvement in emergency management, Morgan played key roles in several successful public health initiatives, including the national rollout of an adolescent violence prevention program, the implementation of a standard for assessing physical activity and nutrition environments at daycare centers, and the broad adoption of mobile data collection and mapping technologies for the state of North Carolina and New York City. Morgan joined The Monday campaigns in July of 2011 and leads implementation and evaluation of Monday programs in various community settings.
Rachelle Reeder, MPH, Program & Research Associate
As the Program & Research Associate, Rachelle performs research for the development and evaluation of all campaigns produced by The Monday Campaigns. She received her Master’s in Public Health from Columbia University, focusing on health communication and social marketing. Before joining The Monday Campaigns, she worked in health communications at Columbia Health and conducted qualitative evaluations of campaigns at the NYC Department of Health and Mental Hygiene.
The Monday Campaigns Academic Liaisons
Laura Wehrmeyer, Healthy Monday Project Director, Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health
Allison Righter, Meatless Monday Program Officer, Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health
Tom Dennison, Faculty Director, Lerner Center for Public Health Promotion, Syracuse University
Rebecca Bostwick, Program Director, Lerner Center for Public Health Promotion, Syracuse University
The Monday Campaigns Advisors
Linda Fried, MD, MPH, Dean, Mailman School of Public Health, Columbia University
Michael J. Klag, MD, MPH, Dean, Bloomberg School of Public Health, Johns Hopkins University
Lorraine Branham, PhD, Dean, Newhouse School of Public Communications, Syracuse University
Robert S. Lawrence, MD, Director, Center for a Livable Future, Bloomberg School of Public Health, Johns Hopkins University
Alfred Sommer, MD, MHS, Dean Emeritus, Bloomberg School of Public Health, Johns Hopkins University
Isadore Rosenfeld, MD, Distinguished Professor of Clinical Medicine Weill Cornell Medical College
David Holtgrave, PhD, Chair, Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University
Joanna Cohen, PhD, Director, Institute for Global Tobacco Control, Bloomberg School of Public Health, Johns Hopkins University
Lawrence J. Cheskin, MD, Director, Johns Hopkins Weight Management Center, Bloomberg School of Public Health, Johns Hopkins University
James B. Steinberg, JD, Dean, Maxwell School of Citizenship and Public Affairs, Syracuse University
Jeff McElnea, CEO, Jeffrey Group and Storeboards Media