Team


sidSid Lerner, Founder & Chairman

Sid Lerner is the Chairman and Founder of The Monday Campaigns. He started Meatless Monday in 2003 in association with Johns Hopkins University, and since then the campaign has grown into a global movement with programs in 23 countries and participation from thousands of restaurants, schools, worksites, communities and celebrities.

An alumnus of Syracuse University, Sid teamed up in 2011 with his alma mater to launch The Lerner Center for Public Health Promotion at Syracuse’s Maxwell School of Citizenship and Public Affairs to bring health advocacy and advertising know-how to the next generation of public health experts.

Sid’s long and varied career includes working as a creative director in advertising on classic brands such as Charmin and Johnson Wax, writing six non-fiction books, including “Monday Morning Quarterbacking” and “From the Desk of,” and heading his own creative and consulting business – Sid Lerner Associates.

In addition to The Monday Campaigns, Sid is President of Biorings LLC, a contraceptive/STD product line he co-invented with two Weill Cornell Medical researchers.

In 2011 the Public Health Association of New York City awarded Sid the Special Merit Award for his long-term effort to develop creative marketing strategies that promote public health.

Peggy01Peggy Neu, President

Peggy joined the Monday Campaigns as President in 2008 after 25 years of marketing in the corporate, nonprofit and government sectors.  She was an EVP at Grey Worldwide, one of the world’s largest communications companies, working with clients such as Procter & Gamble, Sprint, Aetna and Kaiser Permanente.  After a mid-career sabbatical traveling around the world, she turned her attention to applying marketing best practices to the challenges of public health. Prior to joining the Monday Campaigns, she worked with Noral Group International on a social marketing campaign for the Department of Health and Human Services.

MarkMark Driscoll, Senior Creative Director

Mark comes to the Monday Campaigns with over 20 years of experience in advertising. He has worked in agencies large and small and in New York and overseas, mostly with the name Saatchi attached, but also at Grey, Bates USA and DMB&B. Mark has worked on products and services ranging from Miller Beer to British Airways and just about everything in between. He is now happy to be working on all the Monday Campaigns’ initiatives and dedicated to making people healthier.

Mark graduated from Pomona College and attended the Art Center School of Design and the Otis College of Art and Design. More recently he earned a Master’s degree in Design & Technology from the Parsons School of Design. Mark is a member of the National Ski Patrol and is an avid snowboarder, sailor and traveler.

vanVanessa Protass, Associate Director of Marketing

Vanessa joined the Monday Campaigns in 2012. She is responsible for making Monday the day all health breaks loose on Facebook, Twitter, Pinterest, and beyond. Vanessa’s previous experience includes 4 years as Digital Media Manager for the Ad Council, where she oversaw distribution and tracking of online media for 50+ PSA campaigns, blogged about social marketing, and managed the Ad Council communities on Facebook, Twitter, and YouTube. She received her Bachelor of Arts Degree in English from the State University of New York at Geneseo.

cherry_dumaual_600x800Cherry Dumaual, PR & Partnerships Director

Cherry Dumaual has more than 20 years of experience in marketing public relations that builds brands in highly competitive categories, such as consumer health, food & nutrition.  She has a successful track record in developing partnerships and launching award-winning campaigns. Prior to joining TMC, Cherry served as senior vice president for major PR agencies such as Spectrum Science Communications and Marina Maher Communications, where she supervised programs for top clients including Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble. She earned her communications degree at Hunter College, City University of New York.  Passionate about international cuisines, Cherry has traveled to more than 50 countries.

MJphotoBWMorgan L. Johnson, MPH, Program Development and Research Director

Morgan Johnson is a trained public health educator and researcher. Before joining the Monday Campaigns, Morgan developed programs for the New York City Department of Health and Mental Hygiene and health departments across the state of North Carolina to help them prepare and respond to public health emergencies such as pandemics, hurricanes, terrorist attacks, and other manmade and naturally occurring disasters.  Prior to her involvement in emergency management, Morgan played key roles in several successful public health initiatives, including the national rollout of an adolescent violence prevention program, the implementation of a standard for assessing physical activity and nutrition environments at daycare centers, and the broad adoption of mobile data collection and mapping technologies for the state of North Carolina and New York City.  Morgan joined The Monday campaigns in July of 2011 and leads implementation and evaluation of Monday programs in various community settings.

 


The Monday Campaigns Academic Liaisons

David Holtgrave, PhD, Interim Director, Department Chair of Health, Behavior & Society at the Johns Hopkins Bloomberg School of Public Health

Laura Fuentes, MM, Deputy Director, Healthy Mondays Program Director, Lerner Center for Public Health Promotion in the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health

Alana Ridge, Meatless Monday Program Officer, Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health

Tom Dennison, Faculty Director, Lerner Center for Public Health Promotion, Syracuse University

Rebecca Bostwick, Program Director, Lerner Center for Public Health Promotion, Syracuse University

Gina Wingood, Director, Lerner Center for Public Health Promotion, Columbia University

Grace Lee, Deputy Director, Lerner Center for Public Health Promotion, Columbia University


The Monday Campaigns Advisors

Linda Fried, MD, MPHDean, Mailman School of Public Health, Columbia University

Michael J. Klag, MD, MPH, Dean, Bloomberg School of Public Health, Johns Hopkins University

Lorraine Branham, PhD, Dean, Newhouse School of Public Communications, Syracuse University

Robert S. Lawrence, MD, Director, Center for a Livable Future, Bloomberg School of Public Health, Johns Hopkins University

Alfred Sommer, MD, MHS, Dean Emeritus, Bloomberg School of Public Health, Johns Hopkins University

Isadore Rosenfeld, MD, Distinguished Professor of Clinical Medicine Weill Cornell Medical College

David Holtgrave, PhD, Chair, Department of Health, Behavior and Society, Bloomberg School of Public Health, Johns Hopkins University

Joanna Cohen, PhD, Director, Institute for Global Tobacco Control, Bloomberg School of Public Health, Johns Hopkins University

Lawrence J. Cheskin, MD, Director, Johns Hopkins Weight Management Center,  Bloomberg School of Public Health, Johns Hopkins University

James B. Steinberg, JD, Dean, Maxwell School of Citizenship and Public Affairs, Syracuse University

Jeff McElnea, CEO, Jeffrey Group and Storeboards Media