Celebrating 100 Years Since the First National Campaign to Go Meatless

December 12th, 2017


At Meatless Monday, there is a reason to celebrate every week by promoting plant-based food as a way to save the planet. But in 2017, Meatless Monday had even more reason to celebrate: this year marks 100 years since the first national campaign to encourage people to go meat-free. While the original mission has evolved into something addressing today’s concerns, the message has stood the test of time!

In the video below, the Meatless Monday team and founder discuss the history of Meatless Monday and how it still makes an impact after 100 years.

The idea of giving up meat one day a week originated in the fall of 1917 when the United States was trying to feed its citizens in the homeland as well as troops fighting abroad in World War I. It was sold as a patriotic way to support soldiers by making a simple sacrifice one day a week. Cookbooks focused on meat-free meals became a staple for housewives cooking for their families. Communities banded together to grow fruits and vegetables in Victory Gardens and learned that produce could play a starring role on the dinner table.

Now, with that one day a week officially designated to Mondays, the mission of Meatless Monday has turned to saving the entire planet. By reducing meat consumption by one day a week, greenhouse gas emissions will decrease, which will reduce our carbon footprint – that is, if everyone can pitch in and get on board the way they did during WWI! Now that Meatless Monday has campaigns around the world, the impact of eating a more plant-based diet can affect the health of the planet and the people living on it. Make a difference going Meatless Monday!