Communities Come Together for Meatless Monday

April 25th, 2011


There’s a movement afoot in Durham, North Carolina. Starting this week, citizens and restauranteurs in the area will be partaking in Triangle Meatless Mondays, a community effort to make healthy, plant-based options available to all.

The idea was launched by Durham city-county sustainability manager Tobin L. Freid and an army of local volunteers. “It can be a lot of fun trying things you haven’t tried before” Freid says of the campaign “It’s important for people to think, it doesn’t have to be all or nothing. There is an easy way to just try it out.” Organizers have created a website where Durham residents can go to take the Meatless Monday pledge and receive a starter pack with easy recipes and health tips. Volunteers are also busy recruiting Facebook followers and asking local restaurants to participate in the moment. Ten eateries have signed up so far, promising to include at least one new meatless dish on their menu for the next year.

It’s easy to follow Durham’s lead and start a Meatless Monday in your community! Simply download our community action kit for the advice and ideas you need to convince your town to cut meat one day a week.