Entertainment that Educates: The Meatrix, Relaunched.

April 20th, 2015


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Over a decade ago, The Meatrix, an animated parody of The Matrix movie, spread like fire over the internet, entertaining and educating millions regarding, ‘the lie we tell ourselves about where our food comes from.’

The latest in the series, The Meatrix Relaunched premiered at TEDxManhattan “Changing the Way We Eat”, last month, introduced by food activist and chef Tom Colicchio.

 Much more than a comical redux,” said Colicchio of the sequel, “it’s an important benchmark in the evolution of the sustainable food movement and compels us to look back at how far we’ve come over the last decade — and how far we still have to go. A decade ago, concepts like “sustainable farming,” “animal welfare” and “organic food” were considered fringe.”

The Meatrix series began in early 2003 when Free Range Studios awarded a grant to the Sustainable Table program to create an animated movie. The studio was impressed that Sustainable Table not only informed the public about factory farming but also offered simple solutions to support sustainable food and agriculture. They created The Meatrix, spoofing The Matrix movie while educating viewers about heinous corporate farming practices.

Based on the overwhelming success of the original, Sustainable Table and Free Range Studios launched a sequel: The Meatrix II: Revolting. In November 2006, The Meatrix II 1/2 was released to help promote the social action campaign around the Fast Food Nation movie and to show what happens inside a meat processing facility. All the films feature Moopheus, a trench-coat-clad cow who’s the leader of the Resistance, as well as Chickity, the feathered defender of family farms and Leo, the young pig who wonders if he is “the one.”

The Meatrix Relaunched was created, in part, to publicize the Eat Well Guide, a free, online directory of 25,000 sustainable farms, restaurants, food co-ops and farmers’ markets that, in the words of Colicchio, “allows consumers to make better choices about the food they eat and provide for their families.”

At the end of the movie, viewers are encouraged to, “Join the Revolution. Take action and get the facts at SustainableTable.org.” One of the actions Sustainable Table recommends is adopting Meatless Monday. You don’t have to be Moopheus to know that’s an excellent idea.