
Hooker-Poletti became aware of the Meatless Monday movement when he attended the Global Home Tree Celebration, an Earth Day extravaganza held by Avatar director James Cameron. During the film screening, dinner and conversation, Cameron expressed his support of Meatless Monday, encouraging the audience to cut meat one day a week for planetary health. “I first heard of this effort while attending a screening of the film Avatar”, recalls Hooker-Poletti, “where long-time customers James Cameron and his wife, Suzy, ardently discussed how our carbon footprint would be drastically reduced if everyone resolved to avoid meat one day per week.”
Cameron is correct: a recent report by the Environmental Working Group showed that Meatless Monday can make a big difference on our eco impact. Of course, spreading the movement only multiplies the benefit! You don’t have to be a famous film director like James Cameron to make an impact in your community: you can easily bring Meatless Monday to your favorite eatery with the help of our Restaurant Toolkit.