Meatless Monday Catches Up With Veestro and Its Newest Menu Items

October 9th, 2017


Home delivery meals are becoming more and more diverse for a growing audience of consumers. Meatless Monday has been following one such service, Veestro, which offers plant-based meals. Customers can choose from a la carte, meal packs, weight loss programs, or juice cleanses. They even offer a Meatless Monday package for people who are dabbling in meat-free eating but might not be ready to take a full-time plunge. We spoke with Co-Founders Monica Klausner, and her brother Mark Fachler, to discuss the success of Veestro, and what we can look forward to this holiday season.

While Veestro is a big hit with vegans and vegetarians – they are past winners of VegNews magazine’s “Favorite Vegan Meal Delivery Service” – the company actively courts people who still eat meat, making them an ideal delivery service for Meatless Monday. KIausner shared an email they received from a very satisfied customer who described herself as a “self-proclaimed meat eater.” She said she was “so surprised” at the great taste and quality of the food and “didn’t feel deprived” of meat. Klausner explained that, when coming up with new dishes, “it’s all about taste” but the best way to introduce newcomers to plant-based eating is with recipes that are familiar.

Some of these recognizable “gateway meals” include Country Fried Chick’n (using a meatless stand-in for chicken), Veggie Lasagna, Spinach Pie, and a new Mac ‘n’ Cheese made with butternut squash, potatoes, peas, panko crust, and chipotle. Long-time vegans and vegetarians seek out more sophisticated offerings like the Quinoa Bake, Beluga Lentil Braise, and Red Curry with Tofu.

“We try to have enough variety so we can reach a big, wide part of the population,” Klausner told us. “We want more omnivores and carnivores to eat more plants.”

If their regular menu wasn’t delicious enough, Veestro’s holiday menu is arriving the first week of November! It will feature new recipes (that are being kept under wraps, but one of them is said to be gluten-free) but regular customers will be thrilled to hear that the incredibly popular Herb Turkey with sides will be coming back.

To celebrate Veestro’s ongoing success and upcoming new items, Meatless Monday is offering our readers a special discount code to use at Veestro. Use the code MONDAY20 at checkout to get 20% a la cart items.

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