Meatless Monday Continues to Top Trend Charts

January 3rd, 2011


2010 was a big year for the Meatless Monday movement. Restaurants, schools, celebrities and newspapers across the globe praised the simplicity of cutting meat one day a week. At the dawn of 2011, we’re already seeing signs that the movement will continue to gain momentum.

Publications including The Dallas Observer, Care2, SELF Magazine Huffington Post and Salon celebrated Meatless Monday last week as one of the top food stories of 2010. SELF notes that Meatless Monday is not only popular with celebrity chefs, but is also a healthy way to start your week:

Why should you consider going meatless at least one day a week? Well, one 2010 study found that cutting back on meat can help you maintain a healthy weight. And, don’t worry, going meatless doesn’t mean you have to eat like a rabbit. There are plenty of delicious, indulgent vegetarian recipes.

While some publications were reminiscing, others were predicting future trends. Meatless Monday made its way onto many lists of upcoming food movements, including Ohio’s Beacon Journal, Epicurious, NPR, Australia’s Inside Retailing and Canada’s CTV. Epicurious explains why you should expect to see Meatless Monday even more in 2011:

The proportion of people eating no meat or less meat is growing, and the nonprofit Meatless Monday initiative no doubt has been one motivator. Meatless Monday’s goal is to encourage U.S. consumers to cut their meat consumption by 15 percent for the betterment of our health and the planet. School districts from Baltimore to New Haven, Santa Barbara to Syracuse, have embraced the cause, as have more than 20 public health organizations, not to mention prominent chefs such as Marcus Samuelsson. We’re forecasting that eating meat-free will be on the calendar more than once a week.

Make Meatless Monday a trend in your home for 2011! Start the New Year right by going meatless this Monday and sticking with it throughout the year. With more and more restaurants, retailers and readers embracing the idea of cutting back it has never been easier to join the movement!