No stranger to boar sausage, or to a finely braised veal shank, Mario Batali isn’t the first person that comes to mind when you think about vegetables. And that’s what’s so interesting about Batali’s decision to embrace Meatless Monday in all of his 14 restaurants across the country.
“The fact is, most people in the U.S. eat way more meat than is good for them or the planet,’ maintains Batali. “Asking everyone to go vegetarian or vegan isn’t a realistic or attainable goal. But we can focus on a more plant-based diet. That’s why I’m such a big believer in the Meatless Monday movement!’
So how’s he going to do it? Every Monday every one of his 14 restaurants will serve at least two vegetarian options, whether entrees or pastas or pizzas. In addition, many of the restaurants will designate these dishes as Meatless Monday options, using Mario’s new MM logo. With this simple gesture, Mario will send a powerful message to other chefs and restauranteurs that we can all start the week right by eating our veggies.