Since it began 10 years ago, Meatless Monday has grown from a start-up campaign to a movement in 23 countries around the world. Millions have enjoyed Meatless Monday meals in thousands of U.S. restaurants and dining halls that have joined the campaign to better American health and protect the environment.
However, while we’ve enjoyed tremendous success, there’s still a lot to be done to rally even more people to cut out meat one day a week for their health and the health of our planet.
One great way to keep the Meatless Monday momentum going is to get more restaurants on board. Chefs and restaurateurs wield strong influence on the eating habits of the public. Thus the Meatless Monday movement is encouraging advocates for Meatless Monday to tell their favorite restaurants how smart and easy it is to join up with the fastest growing good-for-you dining program in the world.
Following are some suggested ideas advocates can employ:
» Tell restaurants they don’t have to eliminate anything on menus — on Mondays, they can just feature or add to the non-meat dishes already there!
» Show managers real menus from other restaurants already doing Meatless Monday (check out our Pinterest board for sample menus). They’ll see how other restaurants have offered their diners tasty meatless alternatives.
» Explain that customers will appreciate management’s concern for their health, and management will appreciate new Meatless Monday customers.
» For more helpful tips how to get restaurants on board, check out our Restaurant Toolkit.
Let us know of your restaurant recruiting successes. Send us a note at firstname.lastname@example.org to keep us up to date. Also visit us on Facebook, Twitter and Pinterest to promote your new Meatless Monday restaurants to thousands of followers.