New Site, Same Good Sense

June 9th, 2009

mm_sprout_01We’d like to use this issue to thank our loyal users and fans around the world for their support and involvement. From Belgium to Boston to Brisbane, the meatless Monday movement is growing fast. So fast that when we asked you how to make a better Meatless Monday, the response was overwhelming. The site you see here is the result of that dialogue: more of the kind of content you’re looking for, more functionality and more to come.

In 2003 we brought together Johns Hopkins Bloomberg School of Public Health and twenty-eight other leading universities to revive the American tradition of meatless Monday. Our goal was to help you reduce your intake of saturated fat 15%. We offered you the information you needed to start each week with healthy meat-free alternatives, so you could minimize your risk of conditions like heart disease, stroke, diabetes and cancer.

And we’re still doing it! All that’s changed are the public health challenges we face. They’ve worsened. Today two-thirds of Americans are obese or overweight. Unless we change our behaviors now, our children will suffer a health crisis of unprecedented magnitude. Now more than ever, meatless Monday is needed. And we’ll be calling on you in coming months to help us spread the word!

Another change is a growing interest among our users in the environmental benefits of going meatless. A consensus is forming among experts that moderating meat consumption is the single most important action individuals can take to impact global problems like climate change. That’s what journalist and best-selling author Michael Pollan recommended on Oprah this Earth Day. He joined his voice to an international chorus of government officials, celebrities, activists and citizens calling for meatless Mondays. Our users have taken this message to heart and asked us to support them by expanding our mission.

We now encourage you to go meatless on Monday for your own health and the health of our planet. Not to mention for the health of your pocket book, which can mean a lot in lean economic times!

We have a terrific line-up of celebrities, journalists and bloggers we’ll be putting you in touch with soon. And we’ll be expanding our recipe offering as well. Plus, you’ll be able to search and find more easily, rate and comment.

So have a look around our new home, and let us know what you think. You made it happen. Thank you. Let’s keep in touch, as we all work to grow the meatless movement one Monday at a time.