Meat Free Monday—Meatless Monday’s friend with a British accent—turns 5 this year. To mark the occasion and promote the cause, Paul McCartney and Meat Free are making a music video to go along with the Meat Free Monday song. And they’ve opened up an opportunity for you to be a part of the video—share a photo of yourself with some of the lyrics from the Meat Free Monday song, and you might just be included in the video.
“Having one designated meat free day a week,” Paul says, “is actually a meaningful change that everyone can make, that goes to the heart of several important political, environmental, and ethical issues all at once.”
The Meat Free Monday website goes on to say of the success of the movement, “The awareness campaign has had an incredible response so far. Some of the world’s leading authorities on climate change have endorsed meat reduction as an effective way of fighting global warming… And a huge number of celebrities and high profile chefs back Meat Free Monday…”
The Meatless Monday initiative is global, in 23 languages and 36 countries. And while there are many variations: Meatless Monday, Meat Free Monday, Lunes Sin Carne, and Köttfri Måndag (to name a few,) we all have the same two core goals: better health for people and better health for the environment through reducing meat consumption. So we don’t mind sharing the stage when it’s someone else’s time to shine. We celebrated our 10th year anniversary a few months ago. Now it’s Meat Free Monday’s turn to celebrate.
Meat Free Monday’s success is our success—join us in celebrating 5-year benchmark and contribute to the video. How many more opportunities do you think you’ll get to collaborate with a former Beatle?