Meatless Monday Peru–Lunes Sin Carne Peru–held their first major event last month in honor of Meatout Day.
Meatout Day is an annual holiday observed internationally on March 20th, the first day of spring, and seeks to promote the benefits of a plant-based diet while exposing the public to the vast selection of meat alternatives.
Founded in 1985, Meatout Day has enjoyed explosive growth, quickly becoming the world’s largest annual grassroots diet education campaign. Thousands of communities around the world use Meatout Day to welcome spring with an enduring combination of information and action, health and flavor.
This year, Lunes Sin Carne Peru was one such community.
Organizers hosted a vegetarian picnic for some 200 participants: a rousing number for a debut event. In addition to sampling meatless dishes, the various activities included yoga, meditation and giveaways. The picnic’s sponsors also dedicated a portion of the event to discuss the advantages of Meatless Monday and distribute informational flyers and recipes. Based on its encouraging results, the group hopes for “Picnic Sin Carne” to become a regular Meatless Monday event.
Despite its newcomer status, Lunes Sin Carne Peru has made considerable strides since its inception, attracting an impressive array of young and enthusiastic participants. In February it won the Meatless Monday Olympics Facebook Contest, soaring to victory across Meatless Monday’s social channels with the most likes and shares of the 31 countries featured in the contest.