Meatless Monday supporter Sir Paul McCartney has recorded an official message for UK schools, explaining the goals of the global movement and the importance of reducing the amount of meat we eat.
In the video, McCartney discuss the health and environmental benefits of cutting back, Meatless Monday’s success in schools, and his inspiration for bringing the campaign to the UK:
“When I heard about Meat Free Monday -which we didn’t start, it was already a campaign that was growing in various parts of the world- I thought, that’s a perfect way. Because it doesn’t say ‘look, you’ve all got to go vegetarian’… what this campaign suggests is just for one day a week, you think about not eating meat… So I thought that was a great campaign to get involved with.”
Listen to Sir Paul talk about the campaign firsthand. Then, sample one of his favorite recipes this week with the help of these selections from his Meat Free Monday Cookbook.