Yesterday, Vancouver mayor Gregor Robertson signed a proclamation declaring June 10, 2013, Meatless Monday citywide. The proclamation encouraged all Vancouverites to go meatless for the day, opting instead for healthy and sustainable vegetable-based dishes.
“It’s a great start and an excellent way to bring attention to the environmental and other benefits of being more careful about our meat consumption, ” Vancouver Food Policy Council co-chair Trish Kelly said when the proclamation was announced. The Food Policy Council advises the Vancouver city council on ways to improve the local food system.
Many local chefs rallied to the cause by sharing delicious meat-free recipes with the public, and blogs and other local media posted the names and locations of veg-friendly restaurants throughout the day. Kelly says at least three local TV stations and three radio stations covered the event. “I would have had to fundraise for a year to buy the amount of earned media we received,” she told us via email.
Meatless Monday Vancouver also got a boost from none other than Sir Paul McCartney, who through the UK’s Meat Free Monday organization sent along his congratulations to Vancouver on “joining people around the world in making a huge difference for the better and setting a new pattern for the future of this planet.”
The Monday Campaigns president Peggy Neu also cheered on Vancouver via a Skype interview on the popular morning show AM/BC on the Global News television network. Echoing Trish Kelly, Neu commended Vancouver for taking a meaningful first step by implementing Meatless Monday for one day, but also added that she hoped Vancouver would keep it up and take advantage of all 52 chances a year to go Meatless Monday.
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Watch Peggy Neu’s interview with AM/BC.