Meatless Monday in the News

“While many public-school cafeterias serve processed foods, those in affluent Aspen, Colo., spare no expense: School cooks make ketchup from scratch and roast their own beets. For the past two years the Aspen public schools, for the sake of health and the planet, have also observed Meatless Monday.”

- Susan Olasky for World

“We’re off to a good start – especially in Aspen – but the Meatless Monday campaign needs to keep on snowballing throughout the country. Americans eat twice as much meat as the average person worldwide. Not surprisingly, we spend more money on health care than does any other nation… meat is high in saturated fat and cholesterol and contributes to obesity, diabetes, heart disease, stroke, cancer and other life-threatening illnesses.”

- Heather Moore for The Durham News

“In the great tradition of American slogan-ocracy, Mondays are now ‘meatless.’ The ‘Meatless Monday’ campaign, jointly launched by the Johns Hopkins and Columbia University schools of public health in 2003, is potentially the latest greatest food slogan to gain traction in the U.S… the fact that Meatless Monday’s star is rising holds some promise for rethinking the way we eat.”

- Mark Bittman for The New York Times

“Noting that Mondays and Tuesdays tend to be the slowest days in the restaurant industry, [president and CEO of the Maine Restaurant Association Nick Grotton] said a Meatless Monday promotion ‘gives consumers another reason to go out on Monday.’ [Elise Loschiavo, marketing manager of Sebago’s Brewing Company] agreed, saying ‘it gives us a little extra edge on a traditionally slow night.’”

- Avery Yale Kamila for The Portland Press Herald

“There’s an easy way to make weekly strides toward better health while still enjoying delicious dishes. Meatless Monday, an international movement, encourages people everywhere to cut meat one day a week for personal and planetary health.”

- FN Dish, the Food Network Blog

“Tal Ronnen and others like him, including author Kathy Freston, urge the masses to ‘lean into’ vegetarianism and veganism by simply embracing a vegetarian or vegan meal a few times a week. If they have a rallying cry, it just might be ‘Meatless Mondays.’”

- Rene Lynch for the Los Angeles Times

“A new nationwide pro-veggie effort, however — aimed at persuading people to go meatless at least one day a week — has been embraced [in Aspen] more than in any other city in America. At least 20 institutions and restaurants, including Syzygy, are offering vegetarian choices on Mondays under a plan announced this month.”

- Kirk Johnson for the New York Times

“Awareness of the ‘Meatless Monday’ campaign has reached more than half of Americans… 50.22 percent of 2,000 American adults in a nationally representative sample were aware of the campaign – up from 30 percent awareness six months ago.”

- Caroline Scott-Thomas for Food Navigator

“The best way to have Meatless Mondays succeed is to make sure there is food available that won’t leave diners wondering why they had ordered steamed veggies and rice instead of a burger and fries. ‘People think its bland — tofu, brown rice, steam vegetables,’ says Dawn Shepard ‘But it can be such a beautiful cuisine on its own. A restaurant can offer great food that just happens to be vegetarian.’”

- Stewart Oksenhorn for The Aspen Times

“What’s the point of Meatless Monday? For one thing, your mealtimes will become more interesting. You’ll get the chance to explore new flavors, vegetables and recipe options. Even more, there are many benefits associated with cutting back on meat consumption, for your personal health and the health of the planet.”

- Patricia Conte for She Knows

“A corporate manager for Toyota said: “Meatless Monday has been successful here primarily because Sodexo helps our customers understand that it is not at all about becoming vegetarians or even weight loss, it’s about taking easy steps to guard our health and be good stewards of our environment.”

- Rachel Cernansky for Treehugger

“[Sodexo’s menu] was better than I’d expected, and Meatless Monday was more than just hype: the company was clearly promoting healthy options in general, and meatless ones in particular. More important, the meatless dishes brought new thought and vigor — maybe even inspiration — to the menu, which in general was about what you’d imagine. Since then, Sodexo has expanded the Meatless Monday program to 2,000 locations, including Toyota and the Department of the Interior.”

- Mark Bittman for The New York Times