A healthy leap for mankind! Compass Group, the world’s largest food service company, says go meatless one day a week in 8,500 U.S. corporate and academic cafeterias! Its brand new “Be a Flexitarian” initiative is set to launch this year with a tag line that says it all: “It’s simple. Once a week, skip meat.” Beginning immediately, the industry leader will expand the variety and supply of meatless options for its customers — promoting healthier, more sustainable and more humane eating.
It’s a health of a way to start the new year! This significant news continues to grow the worldwide Meatless Monday movement re-energized in 2003 with Johns Hopkins Bloomberg School of Public Health. “We’re delighted to have this opportunity to highlight the culinary versatility of meat-free foods that promote better health and preserve the environment,” says Cheryl Queen, Compass Group vice president of corporate communications. “Be a Flexitarian” will significantly boost the supply and breadth of meat-free options to the Compass Group’s far-flung customers.
“It doesn’t take an all-or-nothing approach to make a major impact,” adds Wayne Pacelle, CEO of the Humane Society of the United States, a key supporter of the initiative. We heartily agree that lasting behavioral change often begins with small, moderate steps. We congratulate the Compass Group for this bold, trend-setting initiative that will positively ripple around the world!
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Way to go Compass Group! You’re making the concept of incorporating more vegetarian meals into our diet even more mainstream. Keep up your great work!
this is such exciting news! while i am a vegetarian and post meatless monday recipes every week on my blog to show others how easy it is (and the tremendous benefits to both body and planet), a move like this will have a huge impact – and i love that line, “it’s a health of a way to start the new year” – very clever!