sidSid Lerner, Founder & Chairman

Sid Lerner is the Chairman and Founder of The Monday Campaigns. He started Meatless Monday in 2003 in association with Johns Hopkins University, and since then the campaign has grown into a global movement with programs in 23 countries and participation from thousands of restaurants, schools, worksites, communities and celebrities.

An alumnus of Syracuse University, Sid teamed up in 2011 with his alma mater to launch The Lerner Center for Public Health Promotion at Syracuse’s Maxwell School of Citizenship and Public Affairs to bring health advocacy and advertising know-how to the next generation of public health experts.

Sid’s long and varied career includes working as a creative director in advertising on classic brands such as Charmin and Johnson Wax, writing six non-fiction books, including “Monday Morning Quarterbacking” and “From the Desk of,” and heading his own creative and consulting business – Sid Lerner Associates.

In addition to The Monday Campaigns, Sid is President of Biorings LLC, a contraceptive/STD product line he co-invented with two Weill Cornell Medical researchers.

In 2011 the Public Health Association of New York City awarded Sid the Special Merit Award for his long-term effort to develop creative marketing strategies that promote public health.

Peggy01Peggy Neu, President

Peggy joined the Monday Campaigns as President in 2008 after 25 years of marketing in the corporate, nonprofit and government sectors.  She was an EVP at Grey Worldwide, one of the world’s largest communications companies, working with clients such as Procter & Gamble, Sprint, Aetna and Kaiser Permanente.  After a mid-career sabbatical traveling around the world, she turned her attention to applying marketing best practices to the challenges of public health. Prior to joining the Monday Campaigns, she worked with Noral Group International on a social marketing campaign for the Department of Health and Human Services.

Ron HernandezRon Hernandez, Managing Director

Ron has worked in the marketing industry for more than twenty years.

Prior to his work with The Monday Campaigns, he held positions as a marketing & communications director, PR director, media director and advertising manager for organizations like New York University, Simon & Schuster (Viacom), Art+Auction magazine and InterExchange as well as worked on projects for clients including Microsoft, Citibank and Universal Pictures. Ron holds an MBA in Management and Marketing from the Stern School of Business at New York University. He has many years’ experience working on both the staff and the board of several nonprofits and volunteers for childhood education, HIV-awareness and animal rescue organizations both locally and abroad.

MarkMark Driscoll, Senior Creative Director

Mark comes to the Monday Campaigns with over 20 years of experience in advertising. He has worked in agencies large and small and in New York and overseas, mostly with the name Saatchi attached, but also at Grey, Bates USA and DMB&B. Mark has worked on products and services ranging from Miller Beer to British Airways and just about everything in between. He is now happy to be working on all the Monday Campaigns’ initiatives and dedicated to making people healthier.

Mark graduated from Pomona College and attended the Art Center School of Design and the Otis College of Art and Design. More recently he earned a Master’s degree in Design & Technology from the Parsons School of Design. Mark is a member of the National Ski Patrol and is an avid snowboarder, sailor and traveler.

cherry_dumaual_600x800Cherry Dumaual, PR & Partnerships Director

Cherry Dumaual has more than 20 years of experience in marketing public relations that builds brands in highly competitive categories, such as consumer health, food & nutrition.  She has a successful track record in developing partnerships and launching award-winning campaigns. Prior to joining TMC, Cherry served as senior vice president for major PR agencies such as Spectrum Science Communications and Marina Maher Communications, where she supervised programs for top clients including Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Procter & Gamble. She earned her communications degree at Hunter College, City University of New York.  Passionate about international cuisines, Cherry has traveled to more than 50 countries.


Dana Smith, Campaign Director

Dana Smith joined The Monday Campaigns in 2013 and is the Campaign Director for Meatless Monday, the global movement which encourages people to cut meat from their diets one day a week – for our personal health and the health of the planet.

Dana oversees the strategic vision for Meatless Monday in an effort to gain awareness and adoption of the campaign.  She manages high level relationships and partnerships with a focus on foodservice, communities, schools, restaurants, chefs, and influencers. Dana is a senior campaign and marketing executive with expertise in program development and implementation, integrated marketing, public relations, and digital and social media.

Prior to joining The Monday Campaigns, Dana helped launch and market the wildly successful online food store and spent time in several top tier food marketing and innovation companies. She has a passion for all things culinary and a focus on food sustainability.


Joy Lehman, Campaign and Communications Manager

Joy oversees strategic partnerships, including corporate, influencers and communities for Meatless Monday.  In addition, she works with brands and other key partners on collaborative content and marketing campaigns. Joy is an experienced marketing and communications manager specializing in sustainability and all things plant-based.

Joy comes from a corporate sustainability and marketing background, which included leading sustainability programs for Fortune 500 companies. She is passionate about making food systems more sustainable and promoting plant-based cuisine.


Nara Sandberg, Marketing & Partnerships Associate

Nara Sandberg is the Marketing & Partnerships Associate at The Monday Campaigns, where she works on developing partnerships and securing media coverage for all of the organization’s brands, including Meatless Monday. Nara serves as the brand lead for The Kids Cook Monday initiative.

Prior to joining The Monday Campaigns, Nara worked at Elizabeth Arden, the USA Film Festival in Dallas, and served as an AmeriCorps VISTA in Holualoa, Hawaii, where she developed a school literacy program. She is passionate about public health, and all things food-related.

The Monday Campaigns Academic Liaisons

Laura Fuentes, MM, Deputy Director, Healthy Mondays Program Director, Lerner Center for Public Health Promotion in the Department of Health, Behavior and Society at the Johns Hopkins Bloomberg School of Public Health

Becky Ramsing, MPH, RD, LDN, Sr. Program Officer, Food Communities & Public Health Program, Center for a Livable Future, Johns Hopkins Bloomberg School of Public Health

Shannon Monnat, Lerner Chair for Public Health Promotion, Syracuse University

Gina Wingood, Director, Lerner Center for Public Health Promotion, Columbia University

Grace Lee, Deputy Director, Lerner Center for Public Health Promotion, Columbia University

The Monday Campaigns Advisors

Linda Fried, MD, MPHDean, Mailman School of Public Health, Columbia University

Lorraine Branham, PhD, Dean, Newhouse School of Public Communications, Syracuse University

Robert S. Lawrence, MD, Director, Center for a Livable Future, Bloomberg School of Public Health, Johns Hopkins University

Alfred Sommer, MD, MHS, Dean Emeritus, Bloomberg School of Public Health, Johns Hopkins University

Isadore Rosenfeld, MD, Distinguished Professor of Clinical Medicine Weill Cornell Medical College

Joanna Cohen, PhD, Director, Institute for Global Tobacco Control, Bloomberg School of Public Health, Johns Hopkins University

David Van Slyke, Dean, Maxwell School of Citizenship and Public Affairs, Syracuse University

Jeff McElnea, CEO, Jeffrey Group and Storeboards Media