Freebirds World Burrito Launches Meatless Monday

November 5th, 2018


Freebirds World Burrito, the hip fast-casual restaurant chain with customizable burritos, has jumped on the Meatless Monday bandwagon!

To spur folks to cut back on meat for their health and for the environment, Freebirds started offering Beyond Meat’s Feisty Crumble, which has 13 grams of protein and Tex-Mex spices essential for their menu. Now diners can replace meat in their make-it-your-own style nachos, tacos, salads, and monster-sized burritos.

To encourage diners to try meatless options, Freebirds is offering a “buy three get the fourth free” promotion on Beyond Meat entrees in November. Meatless Monday is thrilled to support Freebirds’ healthy and sustainable efforts and share the news with our loyal followers.

Meatless Monday went in-depth to get more of the story with Freebirds VP of Marketing, Eric Coolbaugh, a seasoned restaurant marketing veteran.

Why go Meatless on Monday?
Most of us don’t want to give up meat completely, so subbing out one meal a week with a plant-based option is an easy first step for folks looking to cut back on animal proteins and fats.

How has offering Beyond Meat changed and improved your business and your bottom line?
Adding Beyond Meat to the menu has been great for our bottom line so far. We’ve more than doubled the sales from our previous vegetarian option.

Tell us about your efforts to market Meatless Monday and Beyond Meat to your customers.
When we launched Beyond Meat in July 2018, the real audience for us became meat eaters who are looking to dial back their animal-based protein consumption. Beyond Meat offers a very similar flavor and mouthfeel to real ground beef, making it a great plant-based substitute for people who are used to eating meat on a regular basis, but are looking to cut back. Because this is one of our core audiences, Meatless Monday was the perfect partner for us.

What is your favorite Beyond Meat item offered at Freebirds to enjoy on Meatless Monday? 
I can’t get enough of those Beyond Meat covered nachos!

Go try Beyond Meat covered nachos, and all the other meatless options, to support Meatless Monday in one of their 75 locations in Texas, Oklahoma, California, Utah, or Tennessee. If Freebirds is not available in your area, you can make your own burrito, nachos or salad using their recipe for Beyond Meat crumbles.

Meatless Monday is a global movement, followed by millions, with a simple message: one day a week, cut out meat for personal health and the health of the planet. If you’re as inspired by Freebirds as we are, we’d love to talk to you about promoting and implementing Meatless Monday in your restaurant, hospital, K-12 school, college or university. Contact us here online or find us on FacebookTwitterPinterest, or Instagram!