Come Along! Join Meatless Monday and Slow Food for Terra Madre Day on December 10th

December 3rd, 2018

We’re partnering with Slow Food to celebrate their annual Terra Madre Day with a Meatless Monday meal. Take part in an international day of celebration by cooking up a plant-based dish and sharing it on Meatless Monday with family, friends, and colleagues.

Every year, on December 10th, Slow Food ­– a global nonprofit committed to food that is good, clean, and fair for all – celebrates Terra Madre Day (Italian for mother earth).

The theme this year is Food for Change, to illustrate how everyday food choices can make an impact on climate change and the planet. The celebration falls on a Meatless Monday, so naturally, we joined forces to double the impact for the climate.

Why? Cutting out meat one day a week is good for the planet because it lessens the demand to raise livestock, which requires an extraordinary amount of resources and takes a devastating toll on the environment.


How to Join in the Meatless Monday Celebrations on Terra Madre Day:

1. Plan to cook a Meatless Monday meal on December 10th. Consider cooking with ingredients like protein-rich and delicious beans and legumes.

2. Share your recipe here.

3. During your Meatless Monday meal, share your photos on social media with the hashtags #MeatlessMonday and #FoodForChange


For Chefs: Feature this dish in your restaurant on Meatless Monday and the rest of the week. Consider donating 50% or more of the sales to Slow Food USA.

For Meatless Monday Ambassadors and Slow Food Chapters: Host a #FoodForChange potluck or meal for your family, friends, and colleagues. Not yet a Meatless Monday Ambassador? Sign up now to get involved and receive exclusive benefits.


On December 10th, make a difference in your community with Meatless Monday and Slow Food for Terra Madre Day. Join two distinguished worldwide movements that are committed to making change for personal health and the health of the planet.

We interviewed chefs and advocates from around the world at Slow Food’s famous international event, Terra Madre Salone del Gusto. Hear what they shared about their favorite meatless ingredients and recipes in this short video.



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Are you interested in getting Meatless Monday started in your restaurant or community? Become a Meatless Monday Ambassador! We have all the resources and tools you need. Get started here.

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