Super Bowl Champion Roland Williams Makes a Big Play for Meatless Monday

February 6th, 2017


Photo courtesy of Michelle Macirella, of Luminaria Photography, Rochester, NY


Roland Williams is a true game changer. At a towering 6’5”, it’s no surprise his nickname is “Big Ro.” Playing tight end for the St. Louis Rams, Roland helped them win Super Bowl XXXIV in 2000, the first NFL team to ever go from worst place to first place in a single season. Roland knows firsthand the importance of a healthy diet, choosing to become a vegan two years ago. That’s why he’s teamed up with us to share an open letter that encourages everyone to practice and support Meatless Monday for their health and the health of the planet. This letter (appearing below) is well worth reading and passing along to your friends and family.

To match his stature, Roland also has a big heart. He recently joined forces with celebrity Chef Danny Boome and local artist Michelle Cardulla to work with his charity, Champion Academy. This institution provides no-cost guidance and life lessons to underprivileged youth in his hometown of Rochester, NY. Here’s a brief highlight video that shows Roland mentoring at the academy. You’ll be hearing more about this talented and dedicated threesome in the future, so stay tuned. Meanwhile, we invite you to read Roland’s open letter here:

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“Super Monday”: The New Best Way To Celebrate The Big Game

By Roland Williams, NFL Super Bowl Champion


As we draw one day closer to Super Bowl LI, I can’t help but to smile.

This past NFL season has been such a joy to watch.  All the unexpected twists and turns. The re-emergence of the Cowboys and Raiders. The high-powered Falcon offense.  The grit and determination of the Patriots.  I even enjoyed watching the massive disappointments of 2016.  As I type this letter, I’m still scratching my head about the Cardinals, Bengals, Broncos and Panthers this season.

But now, we are on to the main event.

The entire NFL season comes down to two teams.  As a true fan of football, it doesn’t even matter that I have no vested interest in either team winning this year. Yep, it doesn’t get any better than this.  I can’t wait to enjoy the entire day from the pregame to post-game confetti.

But this year, when the game is over and I’ve seen my fair share of post-game coverage, I am asking that you join me in two of the biggest games of them all; your health and our environment.

On Monday after the big game, be a team player by participating in Meatless Monday, a global movement to find innovative ways to make meatless and vegetarian dishes part of our everyday culture, customs and cuisine. For those unaware, it has been scientifically proven that skipping meat at least one day a week is beneficial for our health and the environment.

This past year, I’ve been doing it weekly with my three young sons and they love it! Then a few months ago, I went crazy.  I joined forces with Celebrity Chef Danny Boome and local artist Michelle Cardulla and incorporated it into my favorite charity,

I’m telling you, this is a movement that deserves your attention. If you still need a few reasons why you should add this into your life, take a look at You can thank me later.

Enjoy the game!


Roland Williams

NFL Super Bowl Champion

Meatless Monday Supporter