Less Meat = Less Heat

Addressing the large scale environmental damage of large scale meat production

Raising livestock for our current level of human consumption requires an extraordinary amount of resources and takes a devastating toll on our planet. The term “Less Meat = Less Heat” refers to decreasing large scale meat production, which in turn, would significantly reduce the amount of greenhouse gas emissions that cause global warming.

Below are graphics that bring this crucial environmental message to light, as well as the supporting scientific evidence. Research provided by Johns Hopkins Center for a Livable Future.

Fact: Global livestock production creates more greenhouse gas than the entire transportation sector.


Gerber PJ, Steinfeld H, Henderson B, et al. Tackling Climate Change through Livestock – A Global Assessment of Emissions and Mitigation Opportunities. Rome: Food and Agriculture Organization of the United Nations; 2013.



Fact: Livestock production uses 75% of the earth’s agricultural land.

Reference: Foley, J. A., Ramankutty, N., Brauman, K. A., Cassidy, E. S., Gerber, J. S., Johnston, M., . . . Zaks, D. P. M. (2011). Solutions for a cultivated planet. Nature, 478, 337. doi:10.1038/nature10452



Fact: If every Meatless Monday + gardein follower swapped a beef burger (1/4 lb) for a veggie burger (soy) every Monday for a year it would save the equivalent GHG emissions from 10 billion smartphones charged


CO2eq reference: https://www.jhsph.edu/research/centers-and-institutes/johns-hopkins-center-for-a-livable-future/_pdf/projects/HM/TOP5_20March2017.pdf

GHG emission smartphone equivalency: https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator

Social following: Meatless Monday + Gardein social followers (all followers, not unique) for Facebook, Twitter and Instagram as of 4/18/19: 606,756


Topic: How to calculate emissions saved from not eating a ¼ lb. beef in terms of driving miles.

Equivalency: 2.797 kg CO2e / 0.25 lbs beef

Reference: http://www.sciencedirect.com/science/article/pii/S0308521X10000399

Equivalency: 6.7 miles of driving per 0.25 lbs beef

Reference: https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator



Fact: One ¼ lb. of beef requires 425 gallons of water to produce.


Mekonnen, M.M. and Hoekstra, A.Y. (2010) The green, blue and grey water footprint of farm animals and animal products, Value of Water Research Report Series No. 48, UNESCO-IHE, Delft, the Netherlands

Equation: 0.25 lbs. × 1,700 gal / 1 lb. beef = 425 gallons (total water footprint)

Estimate: 32 ounces of water needed per person/per day. (Daily water needs vary individually. 32 ounces is lower than general recommendations for fluid intake, but should be enough to keep a person healthy for a day, especially since additional water is absorbed through food.) 6,800 cups / 32 ounces = 1,700 servings per person/per day



Fact: The energy it takes to produce one ¼ lb. of beef is about the equivalent needed to power your iPhone for 6 months.


Energy Use Agricultural Systems; Volume 103, Issue 6, July 2010, Pages 380-389

Smart phone energy use: https://lifehacker.com/how-much-energy-a-smartphone-uses-in-a-year-and-what-i-5948075

Equation: Energy for a ¼ pound burger: 38.2 MJ/Kg LW x (1 kg / 2.20462 lbs) × (1 lbs. live weight / 0.6 lbs. edible weight) = 28.94 MJ/lb EW

28.94 * 0.25 lb = 7.2 MJ

12.6 MJ/year charge smart phone