Start a Campaign

You’re in the right place to get started on a Meatless Monday campaign and to join the worldwide movement to make a change for our personal health and the health of the planet.

Below, you’ll find plenty of free, downloadable resources, whether you work in Foodservice or simply want to start something in your community. We provide tools and tips to help get you started including implementation guides, posters, social media assets, logos, meatless e-cookbooks and more. Use them as they are or modify them for your specific needs.




Foodservice Implementation Guides

Look what’s cooking in Foodservice: Download our new Meatless Monday Foodservice Implementation Guides. These latest editions include current best practices from leading foodservice professionals and the content has been supplemented by research from the Johns Hopkins Bloomberg School of Public Health’s Center for a Livable Future. Since starting in 2003, Meatless Monday has become the most successful weekly meat reduction campaign in America, represented in thousands of foodservice cafeterias across the U.S.


General Foodservice Guide
Restaurant Guide
College & University Foodservice Guide
K-12 Foodservice
K-12 Foodservice Guide
Corporate Foodservice Guide
Hospital Foodservice Guide


New Promotional Materials

Our new Plant Protein Power package was inspired by the question we often hear: “Can I get a full day’s protein through a meatless diet?” We consulted our partners at the Johns Hopkins Center For A Livable Future and created shareable posters, social media graphics, and GIFs highlighting the many benefits of plant-based proteins. Find more information and graphics here:



The campaign below is based on feedback from organizations that have implemented Meatless Monday. We found out that customers respond well when they realize the many health and environmental benefits of going Meatless Monday. Choose from posters, signs, table tents and graphics. Click the image below to download a ZIP folder.




Meatless Monday is global. Join in: Interested in starting Meatless Monday in your country or seeing if a movement already exists? Find out what you need to know on our Global Movement page.




If you have questions or comments we’d love to hear from you. Please contact us at:


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